Hospitality Brand Identity · Art Direction · Digital Design · Guest Experience · Photography
The brief
Working within Pendragon’s marketing team, I developed creative communications across a portfolio of automotive brands, including Citroën, DS Automobiles and Peugeot.
The work required balancing creative execution with strict manufacturer brand guidelines, adapting established visual identities across campaigns, dealerships, events and marketing materials.
My Role
I worked across the process from receiving and interpreting briefs through to producing final artwork, collaborating with internal stakeholders and ensuring creative output remained aligned with both Pendragon’s requirements and individual manufacturer guidelines.
Responsibilities included:
- Marketing campaign artwork
- Print and digital communications
- Retail and dealership materials
- Event graphics and promotional materials
- Adapting manufacturer assets
- Working within established brand guidelines
- Artwork preparation and production
- Managing multiple briefs and deadlines
The Creative Challenge
The key challenge was consistency at scale. Each manufacturer had its own visual language, typography, imagery, layouts and brand requirements. My role was to understand those systems quickly and apply them accurately across different formats and campaigns without losing clarity or impact.
