Brand Identity · Photography Direction · Stationery Design
The brief
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The new identity
REPLACE THIS SECTION!! A flexible visual system was developed across:
- LOGO – Refined primary and secondary marks
- TYPOGRAPHY – A distinctive typographic hierarchy for brand and digital communications
- COLOUR – A refined palette balancing heritage with a contemporary feel
- PATTERN – A graphic language adding personality and consistency across applications
- PHOTOGRAPHY & ART DIRECTION – Photography was developed as an integral part of the brand, capturing the property’s architecture, interiors, atmosphere and details. The aim was to create imagery that felt authentic to the hotel and gave prospective guests a stronger sense of the experience before they arrived.
Application
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The Final Result
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