Brand Identity · Digital Experience · Art Direction
The brief
To create a distinctive brand identity and digital presence for a specialist training organisation working within the live events and touring industry.
3T Tour Tech Training needed a professional visual identity that reflected the technical, fast-moving nature of the touring industry while presenting the organisation as credible, accessible and contemporary. The identity needed to work across branding, marketing communications, photography and a new website, creating a consistent experience for prospective students and industry professionals.
The Approach
I developed a bold visual language built around strong typography, colour and graphic elements, creating a flexible identity that could adapt across different communication channels.
The creative direction balanced the technical nature of the subject matter with the energy and culture of live events.
- Brand Identity – Logo, typography, colour and visual system.
- Creative Direction – Overall visual direction and brand development.
- Digital Experience – Website design and implementation of the identity across digital touchpoints.
- Photography – Creative direction and photography.
The identity was extended into a dedicated website, creating a consistent digital experience while making 3T’s training offer clear and accessible.
